Working ranch at golden hour with a barn and a single horse

Field Notes

Plain-spoken writing on filling the season.

Short reads on the parts of marketing that actually move bookings for guided operations. No fluff, no agency jargon.
Guide6 min read

Why your outfitter site loses bookings before the inquiry form.

Coming soon: first issue ships with the next site update.

Checklist4 min read

Google Business Profile: the 12 fields most guides leave blank.

Coming soon: first issue ships with the next site update.

Field Notes5 min read

What a 60-second auto-reply is actually worth in a full season.

Coming soon: first issue ships with the next site update.

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Morning light cutting through a stand of pines